Look up!

Is it a Bird?
Is it a Plane?
Is it the trail of yet another Space Rocket
returning from a trip around the Galaxy?

No. It’s what we all appreciate on a fine day.
It’s what sun baked crops appreciate.
It’s what landscape painters love to see.

And it’s what helps to maintain Earth’s atmosphere
for you, for me, for life on land and in sea.

If you appreciate clouds, you are already a lifetime
Member of the Water Appreciation Society.

Postcards on Instagram
Postcards on Twitter
“Wish you were here
So much”, piling like litter.

Tiktok postcards,
Flickr too, saying
“Having a good time,
Hope you are too”

Postcards by email
Postcards by post
WoW subject, “Water”
From coast to coast.

Do you remember when the post was delivered twice a day and when envelope flaps could be tucked in without the need to lick the glue strip? Sometimes, news from friends and relatives on the back of postcards arrived pre-read by the postman who had time to share their thoughts on your news, keep a watchful eye on your neighbourhood and even move your daily ‘pinta’ milk into the shade and out of the morning sun on your doorstep.

From these bygone years of neighbourhood caring in the mid to late 1800’s, we have a rich collection of images shared from around the globe that tell us about life at a slower pre-digital pace. Today’s screen images trend for milliseconds and lose their value in image seach results, and very few OpenSea animated 3D nft postcards will reach the value of the World’s oldest Postcard: £31,750 (Send on 14th July 1840)

From The Collections