Our charity will have a W🔵W shop  too, with a little bit of love and help from you.

But in our shop you’ll get to say which of our WOW Projects your money goes on.

Your Currency is a Current.  Power it with Purpose.

“Whatever you buy from WOW, we’ll put your money straight into the project you pick so you’ll never have to gamble on those little blue plastic token coins ever again.”

“Be a superhero for water, make a WOW difference when you splash out on every new purchase!”

PICK a Project to Fund:

🔵  1   “Healthy Rivers and Sea for all and help secure your future. Spread the waterword.”

🔵  2   “Buy me and keep up your Vitamin Sea!”

🔵  3   “Buy me to keep rivers clean and make your purchase do something good”.

🔵  4   Buy Right HERE. Stop Air Pollution and Keep Snow White and Clear

🔵  5   “Make a Splash with your Cash. Keep it flowing and keep good water education growing”

🔵  6   “Profit when you Spend. Buy for the good of a Friend – this Blue Planet.”

🔵  7   “Give the World a Better Day as You Spend your well earned Pay!”

🔵  8   “Feed the World’s Needy, Not its Greedy.”

🔵  9   “Sing a Song of Days Gone By or Bring ’em Back, don’t Let ’em Die!”

“You’ll be 🟢  Green.
I’ll be  🔵  Blue.
We’ll Change the World, just us   💚💙 Two!”

Alongside many collections like the V&A in London, they have a profit centre in the form of a shop to keep the funds flowing through to the charity.

What can we sell that doesn’t cost the Earth, is of great use to you and doesn’t break down or fall apart?

Send us a note of your ideas.

Here are some we’ve received already:

“Sell water-themed branded goods like water bottles, eco-friendly products, and educational materials.”

“Ask some fashion designers to create exclusive, limited-edition collections inspired by water themes, including clothing, accessories, and lifestyle products. And get them to do a shopping bag to match as I don’t use a hand bag anymore”.

“Sell high-quality prints and posters featuring artwork inspired by the WOW collections. Water and art enthusiasts will love them!”

“Do some more of your books, and maybe magazines; make everything related to water and environmental issues and add your poems and stories or your WOW characters.”

“Open an online platform that sells water-themed merchandise globally as you’ll reach a wider audience. I’ve designed some beautiful water scene greetings cards – you can use them”.

“Sell some event-specific merchandise during your exhibitions, talks, and special events as they’ll be memorable keepsakes for visitors.”

“Sell tickets to your water-themed workshops, DIY sessions, and crafting events, especially for those using materials inspired by the collections.”

“Sell digital downloads of curated content, including images, educational resources, and exclusive digital art / NFT’s.”

“You can help local artisans, crafters, and businesses by creating collaborative products”

“Develop and sell educational kits for schools and families, all about water conservation and science.”

“Have you thought about selling membership programs with exclusive benefits such as discounts on merchandise, access to exhibition previews, and special offers for loyal supporters.? I’d join.”

“Get some corporate sponsors for branded merchandise, contributing to both awareness and revenue for WOW.”

“Contact local producers to ask if they’ll donate a portion of the proceeds of their own sales goods to World of Water using special promotion packs featuring some of your charity initiatives.”

“Explore licensing agreements for the use of WOW collections in commercial products. With a good agreement this can extend the reach and impact of your charity.”

“What about offering online courses related to all your amazing water topics. You could sell really fun webinars, and virtual experiences direct from your Late Night Lounge”

“What about developing sponsorship packages for businesses looking to align with your water-related events and offering exposure and promotional opportunities.”

“Contact me. My company can provide you with lots of water-themed corporate gifts you can sell to foster a connection between corporate responsibility and environmental conservation.”

We also did some browsing and here are a few unique water-themed products and waterlife items from around the world:

Cultivated Marimo Moss Balls (Japan): These are unique spherical algae (Aegagropila linnaei) balls that naturally occur in some lakes in Japan. They are often kept as ornamental items in aquariums to help keep nitrates down.

Water-Harvesting Pottery (India): In regions with water scarcity, pottery designed to harvest and condense water from the air is used. This innovative technique helps communities access clean water. You could buy one for somebody in India that could find it useful. Water Harvesting in Ancient India.

Waterfall Swing (Global): An interactive art installation that allows people to swing back and forth beneath a water printer without getting wet.

Watercolor World Maps (Various Prints): Maps depicting the world’s ocean, rivers, and lakes in beautiful watercolor designs.

Water Drop Photography Art Prints (Global): High-speed photography capturing the intricate shapes of water droplets, frozen in time.

Bottled Glacial Water (Iceland): Water known for its purity and unique mineral composition.

Jewelry (Various): Designs inspired by water elements, wave patterns or those containing actual water capsules.

Water-Resistant Notepads (Various): Notepads first displayed by WOW in the early 1980’s (“Aquascribe” brand) – useful for jotting down poems in the rain or sketches while in the bath.

Waterproof Playing Cards (Various): Playing cards made from waterproof materials for use in aquatic environments like pools or hot tubs.

Hydrochromatic Umbrellas (Various): Umbrellas that change color when they come into contact with water, adding a fun and interactive element to rainy days. Hydrochromic Mugs first on show at WOW exhibition in 1986.

Water Ripple Effect Glasses (Various): Glassware with a ripple effect design inspired by the concentric circles formed when a droplet falls into water.

Water-Infused Skincare (Global): Beauty products containing water from unique sources, such as glacier water or thermal spring water, known for their skincare benefits.

Got an idea for us?

We’d love to hear it! Whether it’s a product suggestion, a new collaboration, or a creative water-themed concept, we’re eager to find the best ways to support clean water and sustainability.

*  The shop items picked will showcase the diverse ways in which water influences design, art, and everyday products across different cultures.

Update Ref. iwac/20