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Omnium Gatherum – all water related

When Reality sucks, it needs Augmenting.
But when Augmenting Reality masks reality,
what happens to the REAL?

Imagine all beaches polluted.
Imagine every river dead.
Think of industrial wastelands
covering every field.

Imagine THAT as a future and
imagine everyone buying into Virtual Reality
to escape THAT reality.

What an ultimate Escape Game that would be.

A few WOULD profit but their home reality
would be far from the crowd
on some isolated and cleaner shore.

If this sounds like some future nightmare,
have a look at some of the present industrial areas
and then …
check out who live in them with
pollution as their constant neighbour.

Our founder, Joy Latham, knew this well when she started our charity. Sadly she died in tears, not knowing how to halt the tide of growing global water pollution and feed the World’s hungry.

Today, new ways of communicating the problem facing us all are being developed.

So far, talks, exhibitions, workshops, field trips, walks, recordings, publications and face-to-face meetings have formed the arsenal of our drive to clean up the World’s water act and keep it clean but to really share the problems facing the World’s water, our charity needs to highlight them on the streets and in the public landscape where the quality of water is under threat.

Be a Water Watcher with us.
Make waves with us.
Turn the tide on pollution.
Stop the flow of death-by-profit.
We need to make a sea change.
One World – one shared body of Water .. keep it clean.

“Water is elemental, life-giving and sustaining. It is ours to drink, ours to play in, to grow with, to build on. Water is more fundamental than any other substance on Earth” (Troubled Water: Saints, Sinners, Truth & Lies  About the Global Water Crisis.  (Published in 2004) By Anita Roddick with Brooke Shelby Biggs

More sand & more dust through the business of freshwater and soil exploitation.


“Hi Grant. Thought World of Water might like to read this and comment. It was unusual to find a watery story under a heading including the words ‘SAND AND DUST STORMS’ “. (John C. Jones)


Thank again John for spotting this news and sure, I think World of Water needs to make a comment on this – one of our SPLASHBACK specials.

It’s a very watery issue.

Many farmers pump our lakes and rivers dry for irrigation and now many are pumping out our deep ancient aquifers too.  These farmers see their business as feeding the World’s growing population at any cost to the Earth.  Thankfully, many other farmers culture their soils and  use their slice of the water cycle very wisely.

As the World’s population grows, it needs feeding and watering more but food production itself needs feeding and needs water. As water is finite, over time our population growth will level out. We’re not there yet. There could be even tougher times ahead. More drought. More flooding. More dust. More starvation.

All around us we are putting ever greater pressures on available wild foods and those business farmers are sucking the goodness out of our soils and yes, the waters out of their natural locations. I know it’s heading us on track into a big concrete wall. I think we will hit it hard but I also hope the problem we are causing wakes us up before we hit the wall. It’s a complex but natural World of Water we live on and we allow sectors of one species to simply splash around without due care.

We need to keep this planet afloat. We’re all in this same boat. There’s a hard pressing need to culture the care and understanding required to keep us sailing.

What do we do? We continue to share wise ways through education. We drum home the difference between needs and desires so we fulfil our needs first.  We research better ways to balance our needs with the systems which feed us all.

We proceed with a unified care
for the one planet we share.

I shall tweet this @Worldof_Water straight away.

Thank again John for spotting this waterful tale of reality.


See also:
Article about Aral sea in New York Times by
As a Sea Rises, So Do Hopes ….

I don’t want a lot of comments from farmers who are chasing their tails trying to keep up with the food demands of a growing World population – you’ve got enough on your hands. We are open to comments on ways to educate and research.  You can either email us (see image below) or get in touch with us via our field centre contact page



If you are a farmer and you want to use your slice of the water cycle more efficiently, we would love to start a convo. with you and work with you to this end.  We only publish comments after asking if we may. Please tell us if you want your comment to remain private and we won’t ask to publish or share. Our comments page is open to all but for any person to look at it, you’ll need to type 065 at the beginning of your comment to show us you’re for real. Thanks.

All best
On behalf of the Trustees of World of Water.
Reg. UK Charity No 327188)



The Sun it baked MY
land today; MY
water rose –
to clouds, away.

MY stream is dry,
MY soil now sand,
MY profits gone! Oy!
God give a hand.