All posts by admin

POLLUTION c.600 BC to the present day

What went wrong?


So what DID go wrong?
And what’s still going wrong?



Omnium Gatherum – all water related

When Reality sucks, it needs Augmenting.
But when Augmenting Reality masks reality,
what happens to the REAL?

Imagine all beaches polluted.
Imagine every river dead.
Think of industrial wastelands
covering every field.

Imagine THAT as a future and
imagine everyone buying into Virtual Reality
to escape THAT reality.

What an ultimate Escape Game that would be.

A few WOULD profit but their home reality
would be far from the crowd
on some isolated and cleaner shore.

If this sounds like some future nightmare,
have a look at some of the present industrial areas
and then …
check out who live in them with
pollution as their constant neighbour.

Our founder, Joy Latham, knew this well when she started our charity. Sadly she died in tears, not knowing how to halt the tide of growing global water pollution and feed the World’s hungry.

Today, new ways of communicating the problem facing us all are being developed.

So far, talks, exhibitions, workshops, field trips, walks, recordings, publications and face-to-face meetings have formed the arsenal of our drive to clean up the World’s water act and keep it clean but to really share the problems facing the World’s water, our charity needs to highlight them on the streets and in the public landscape where the quality of water is under threat.

Be a Water Watcher with us.
Make waves with us.
Turn the tide on pollution.
Stop the flow of death-by-profit.
We need to make a sea change.
One World – one shared body of Water .. keep it clean.

“Water is elemental, life-giving and sustaining. It is ours to drink, ours to play in, to grow with, to build on. Water is more fundamental than any other substance on Earth” (Troubled Water: Saints, Sinners, Truth & Lies¬† About the Global Water Crisis.¬† (Published in 2004) By Anita Roddick with Brooke Shelby Biggs